I'm Franky. I've spent 12 years helping contractors grow their business — thousands of conversations about what they're paying for, what's actually ringing the phone, and what isn't. Now I build the sites and the local search presence that get them hired.
Twelve years on the inside taught me how the machine works. I write it down here — no gate, no email required, no pitch attached.
A lead is a product with a cost to produce, a price, a margin and a distribution model. Here's how one gets built, priced and split four ways — and why cost per lead is the wrong number to be watching.
READ THE NOTE →Twelve years on the phone with contractors, and a decade watching what actually moves the needle — plus a little about who you'd actually be working with.
Over a decade selling into the home-service trades. I've sat across from thousands of owners and heard the same things over and over — what they're spending, what they're getting back, and why the phone still isn't ringing the way it should. I'm not guessing at what you need. I've been asking you for twelve years.
READ HOW IT WORKS →Local SEO, Google Maps and a site that's actually yours — so the phone rings for reasons you own instead of reasons you rent.
I build LeadWise Connect myself — the platform, the sites, the directory, the automation. Same guy who answers your email is the one shipping the code. No template farm, no handing it to a junior.
New York sports till the end, and a garage I'm turning into a studio, gym, office, and mancave all at once. The build never really stops.
A directory where a homeowner reaches one real business instead of five, and a platform that gives that business the site, the search presence and the follow-up to actually win the job.
Vetted local businesses, real homeowner reviews, honest price ranges before anyone picks up the phone — and no shared-lead games. If you're a contractor, LeadWise builds you a real site from your Google profile before you pay a dime.
If you'd rather not touch any of it, the Done-for-you tier is exactly that — I build the site, connect your domain, import your customers and run the follow-up. No setup fee, no contract.
Around 40 pages — every service and every city you work gets its own page built to rank. Custom-designed to your brand, not a template. I set the whole thing up, and an AI receptionist answers the calls you can't, in English or Spanish, day or night.
Thinking about your website, or getting found in your area? Let's talk — no pressure, no hard pitch.